01375 651 606
Over 32,000 products

Pillow Buying Guide for Hotels

12 Jul 2023, 4:46 PM

Pillow Buying Guide for Hotels

Are you looking for the perfect pillow to give your hotel guests the best sleep experience? Pillow selection is an important part of hotel decor, comfort, and customer satisfaction. This pillow buying guide provides all the information you need to choose the best pillows for your hotel.

What Makes Hotel Pillows So Comfortable?

Hotel pillows provide a unique level of comfort that can’t be found anywhere else. Not only are they softer and fluffier than regular pillows, but they also provide extra support for the neck and back.

Hotel pillows are typically made from higher quality materials, such as down, memory foam, and microfiber, which help to reduce pressure on the body and improve breathability. These pillows are often larger and thicker than regular pillows, providing extra cushioning and support. This combination of features makes hotel pillows exceptionally comfortable and ensures that guests have the best sleep experience possible.

Things To Consider When Selecting A Hotel Pillow

When it comes to buying hotel pillows, there are many factors to consider. From materials and fillings to size and shape, it’s important to understand the different features and options available in order to make the best decision for your hotel.


Firmness is the measure of how hard or soft a pillow is. If the pillow is too soft, it may not provide enough support for your neck and head. If it is too firm, it can be uncomfortable and can make it difficult to fall asleep. It is important to find a pillow that provides enough support to your head and neck while still being comfortable enough to sleep on.


When choosing a hotel pillow, quality should be a top priority. Consider the materials it is made from, such as down feathers, memory foam, or a combination of both. Down feathers offer the most luxurious feel and provide natural insulation, while memory foam offers a firmer support.


Filling preference can differ from person to person but generally Hollowfibre, a synthetic material, is generally the most cost effective option. It is lightweight, soft, and bouncy, making it a great choice for those who like a light and fluffy feel. Microfibre is a synthetic material that is breathable and offers good shape retention. Duck feather and down is a natural filling that provides a luxurious, soft feel and is ideal for those who like a supportive and comfortable pillow. Each filling has its advantages and different people prefer different ones, so it is important to take the time to decide which one is right for you.


Loft is the measurement of the pillow from the bed to the top of the pillow. A pillow with a higher loft will be thicker and provide more support for the neck and head. A lower loft pillow is less thick, providing less support. People who sleep on their back should look for a pillow with a higher loft, while those who sleep on their side will do better with a lower loft pillow.


Pillows come in various sizes, from standard to king and beyond. Consider the size of the bed and the user. A larger bed requires a larger pillow and vice versa.


When selecting pillows for your hotel guests, it's crucial to consider allergens and create an environment that accommodates individuals with allergies. Synthetic pillows are made of synthetic materials and are hypoallergenic, making them ideal for people with allergies. Memory foam pillows are also great for allergies, as they are resistant to dust mites, mould, and bacteria. Additionally, consider using pillow protectors that are specifically designed to block allergens.

Regular cleaning is also essential for allergen control. Ensure that the pillows you choose are machine washable or have removable and washable covers. This allows you to clean the pillows thoroughly between guest stays, removing any accumulated allergens.

Temperature Regulation

When choosing a hotel pillow, it is important to consider temperature regulation. Look for a pillow filled with breathable materials designed to keep you cool, like memory foam and synthetic fibres. Also, look for breathable fabrics such as microfibre. These materials will help to keep air circulating and prevent heat from being trapped against your head and neck.

Additionally, many pillows now come with a removable cover so that you can remove it and wash it to keep it fresh and clean. Keep in mind the climate of your hotel's location and offer a variety of options to accommodate different temperature preferences.

How Often Should I Replace Hotel Pillows?

Replacing hotel pillows regularly can be a huge factor ensuring the best sleep experience for your guests. Generally, it is recommended that hotel pillows be replaced every 1.5 - 3 years, depending on the type and quality of pillow. Over time, pillows can become flattened and lose their shape, which reduces their ability to provide support and comfort. Additionally, allergens such as dust and dander can accumulate in pillows, leading to respiratory issues in some people. Replacing pillows regularly is the best way to ensure a safe and comfortable sleep experience for your guests.

Types Of Pillows


Hollowfibre is a popular pillow filling that is used in many hotels. This material is a type of synthetic fibre that is lightweight, soft, and durable. It is also hypoallergenic, making it a great option for those with allergies. This is a great choice for hotel pillows, as it provides excellent support without being too firm or too soft. These pillows are less likely to flatten or lose their shape over time, making them a great choice for long-term use.These pillows are made from synthetic fibres and are a great choice for those who are looking for a luxurious and comfortable pillow. Compared to duck feather and microfibre pillows, hollowfibre pillows are less likely to cause allergic reactions and are often more affordable. They also provide a softer and bouncier feel than feather and microfibre pillows, making them ideal for those who prefer a softer pillow.

Some of Our Options

All of our hollowfibre options are fire retardant to BS7175 Source 2.

Comfort Majestic Hollowfibre Pillow - £13.60 (ex. VAT)

This hotel pillow is crafted with a combination of feathers and man-made fibre, encased in a 100% cotton cover to provide the perfect balance of comfort and support. It is extra-long, boasting a weight of 800g.

Comfort Simplysoft Hollowfibre Pillow - £6.39 (ex. VAT)

This pillow is covered with a smooth microfibre fabric, which is soft and gentle on the skin. The filling is a dense hollowfibre, which gives the pillow a full, thick feel and ensures it keeps its shape after use. Great for hotels, guesthouses and B&Bs, this pillow provides the perfect combination of comfort and longevity.

Comfort Superbounce Hollowfibre Pillow - £7.11 (ex. VAT)

This white Superbounce pillow is a good choice for any hotel. Its soft and flame retardant hollowfibre filling is encased in a strong and long-lasting polycotton cover, making it both comfortable and dependable. This pillow is designed to keep its shape and bounce back to its original fullness, so that your guests can always enjoy the pillow in the way it was intended to feel.

Comfort Palace Hollowfibre Pillow - £9.42 (ex. VAT)

Filled with Quallofil, these hotel pillows are sure to provide a plush cushioning experience with excellent resistance to flattening. Guests can also rest assured that these pillows are designed for long-term use, and will maintain their plump shape for easy upkeep.

View All Options


Microfibre pillow filling is a popular choice for hotels because of its many benefits. Microfibre is a synthetic material made up of extremely fine fibres, and is known for its softness and durability. It is also hypoallergenic, which makes it perfect for hotel guests who may have allergies. Microfibre pillows are lightweight and breathable, helping to keep your guests cool and comfortable throughout the night.

Microfibre pillows are a popular choice for those looking for a comfortable alternative to hollowfibre and duck feather pillows. They are filled with soft, tightly woven synthetic fibres, which provide a softer feel to sleep on, while still providing excellent support. They are also less likely to flatten over time than hollowfibre and duck feather pillows, meaning they provide a longer lasting comfort.

Our Options

Luxury Microfibre Pillow Firm - £15.40 (ex. VAT)

Upgrade your guest’s sleep experience with this microfibre hotel pillow. The 100% cotton cover is filled with a 1000g fill weight of a 100% microfibre blend, providing a firmer sleeping surface that's made for those who enjoy a firmer pillow. Complete your bedding setup with a matching microfibre duvet for a smooth night's sleep.

Luxury Microfibre Pillow Soft - £14.67 (ex. VAT)

Sleep soundly night after night with this super soft hotel pillow. This pillow is filled with a plush 800g microfibre filling, ensuring a luxurious and comfortable night's rest. The 100% microfibre blend is encased in a 100% cotton cover, creating a plush and supportive pillow that is great for those who like a softer sleeping experience.

Luxury Finefibre Microfibre Pillow Soft - £12.17 (ex VAT)

Experience the superior comfort and convenience of Finefibre pillows, a fantastic alternative to traditional down pillows. These pillows are not only easier to maintain but also naturally non-allergenic. Filled with a special blend of microfiber, they offer a plush and cosy feel. Encased in a premium 100% cotton cover with piped edges, these pillows ensure a luxurious sleeping experience.

Duck Feather & Down

Duck feathers and down are known for their superior comfort, offering plenty of support while still being soft and plush. Although duck feathers can often trigger allergies, high quality down that has been thoroughly cleaned can become usable for people with allergies. They’re also very durable, making them a great long-term investment for your hotel.

Duck feather pillows are a luxurious option compared to the more frequently used hollowfibre and microfibre pillows. Duck feathers provide a softer, more natural feel and have a higher quality of softness, loft and support than the other two options. Duck feather pillows are more expensive than other pillow types due to the higher quality and natural materials used, but many people find that their investment is worth it for the added comfort and quality.

Our Options

Comfort Jemima Firm Pillow - £23.29 (ex. VAT)

Indulge in a good night's sleep with Jemima's Duck Feather and Down Hotel Pillow. This luxurious pillow is filled with a combination of duck feather and down and treated with anti-allergenic Messentex to ensure a restful sleep. With a heavier fill weight of 1125g, the pillow provides a firmer support and a 100% cotton sateen cover gives a smooth, comfortable finish. Additionally, the pillow is also flame retardant to BS7175 Source 2.

Comfort Jemima Pillow Soft (Duck Feather/ Down) - £20.03 (ex. VAT)

Soft, lightweight and pre-treated with Messentex, a powerful anti-allergen treatment. Filled with a luxurious blend of 85% white duck feather and 15% white duck down, this fluffy pillow promises exceptional comfort. It features a refined piped cotton sateen cover for added elegance.


Can You Buy Hotel Pillows?
Yes, you can buy hotel pillows. You can find hotel pillows in a variety of shapes, sizes, materials and price points, so you should have no trouble finding the exact pillow you are looking for.

Should I Choose Soft, Medium Or Firm Pillows?
When it comes to choosing between soft, medium, or firm pillows, it really depends on personal preference and the type of sleep you prefer. Soft pillows are usually best for side sleepers, as they provide cushioning and support. Medium pillows are often preferred by back and stomach sleepers, as they provide a balance of comfort and support. Firm pillows are great for those who like a lot of support while they sleep and are also ideal for neck support. Ultimately, the best way to decide which pillow is right for you is to try out several types and find the one that is most comfortable.

What Is The Difference Between Duck And Goose?
The main difference between duck and goose feathers for pillows is the size and shape of the feather. Duck feathers are generally smaller and more flexible, while goose feathers are larger and more rigid. Duck feathers tend to feel softer and provide more cushioning, while goose feathers offer more support. In terms of insulation, goose feathers provide better insulation than duck feathers. Duck feathers are also more affordable than goose feathers.

What Is The Difference Between Feather And Down?
The main difference between feather and down is the type of material used. Feathers are made from bird feathers, while down is made from the soft undercoating of birds such as ducks and geese. Feathers tend to be more rigid and provide more support, while down is softer and more comfortable. Feathers are also more affordable than down, but down is the warmer option and provides more insulation.

What Is The Best Type Of Pillow For Allergies?
Synthetic pillows are made of synthetic materials and are hypoallergenic, making them ideal for people with allergies. Memory foam pillows are also great for allergies, as they are resistant to dust mites, mould, and bacteria. It is also important to look for pillows with removable, washable covers, as this will make it easier to keep your pillow clean and allergen-free.

Why Is A Pillow Case Important?
A pillow case is important because it provides a barrier between your skin and the pillow, helping to keep it clean and reducing the spread of bacteria. It also helps to keep the pillow comfortable and cool, and can add extra cushioning to help you get a better night's sleep.

What Is The Standard Pillowcase Size?
A range of sizes for hotel pillowcases is often available, depending on the size of the bed, although the standard pillowcase size is usually about 20” x 30” or 50cm x 75cm.

What Materials Are Appropriate For A Pillowcase?
When choosing a pillow case, it is important to consider the materials it is made of. Cotton or polyester are the most popular and comfortable materials, as they are breathable and soft. Silk is also an option, though it is more expensive. Synthetic materials such as microfiber are also an option, as they are hypoallergenic and easy to clean.

X Thank you for subscribing to

our mailing list.